The Coach Business Readiness Check

There's nothing to study for here.

It's a check-in, not a test. Pick whatever sounds most like you right now — not what you wish were true.

A low score isn't bad news. It's the scorecard doing its job: showing you exactly where to focus, so you're not guessing.

Go with your gut. The more honest the answers, the more useful the result.

At the end, you'll see your strongest area — and the one that needs you most.

The six areas every coaching business runs on

Foundation

The basics that turn a certification into a business.

Offers

What you sell, what it costs, and if the math works.

Brand

Why the right person picks you over someone louder.

Clients

Who you're actually for, not just anyone who follows you.

Marketing

How people find you before they ever book a call.

Systems

What keeps things running without you glued to your inbox.

Start My Check →

6 areas · about 5 minutes · complete it to be considered for one of the 6 founding seats

What you're stepping into

If it's a fit, this is Trellis: two focused weeks where we build the business side of your practice together — your niche, positioning, offer, pricing, and a 90-day roadmap you'll actually run. You bring what you know about your coaching; I build the plan around it.

We test your offer with real people before you build everything on top of it — so you move forward on what works, not what you're hoping works. And you do it beside a handful of other coaches building theirs at the same time. No piecing it together alone at the kitchen table, second-guessing every decision.

A founding cohort of six. You decide what it's worth at the end — more on that in the FAQ section below.

Who's behind it

Trine Olivia

Founder of Trellis

LinkedIn →

For fifteen years, my world was helping good products get found — the go-to-market, marketing, and sales behind consumer apps and fast-growing startups that take something from unknown to chosen. It took me a while to see it: coaches like the ones who changed my life are missing exactly that. They know their craft better than anyone — no one ever taught them how to build the business around it. So I built it for them: the part their training always skipped.

Read why I built Trellis →

None of the people who changed my life sold me a feeling. They did real work, and I learned the difference between real help and its imitation early, at my own dinner table.

Here's what I can't accept: the loud part of wellness worked out that insecurity sells. So the loudest voices get the clients, and the coaches doing genuine work stay the industry's best-kept secret — not because they aren't good, but because no one ever taught them the business side.

That's not just a business problem. When a good coach folds, it's every person who needed real help left with the loudest voice in the room instead. (The ICF puts coach dropout high enough that this isn't rare, it's the norm.)

So I built the part their training skipped: a clear plan for what's ready to grow, where every piece builds on the last. You keep doing the work you're great at. The business side is finally handled. And the people who need you find you — instead of the loudest voice in the room.

— Trine Olivia

The reason I left the tech world to build this →

A few honest answers

Is this just another course? →

No. It's a guided sprint where you build your actual plan, with me. You leave with a business foundation you own and understand — not more theory in a folder, but an action plan with clear next steps, prioritised around your time and goals.

Do I need any business background? →

No — and if you did, you wouldn't need this. Nothing here assumes an MBA, a marketing background, or a natural feel for sales. Every framework is in plain language, every term translated, and every example comes from real coaching, not a startup pitch deck. The whole point is that no one taught you this part. So we teach it.

I already have a few clients — is this still for me? →

Yes — especially if those clients came through friends-of-friends and you're not sure where the next ones come from. Trellis is built for coaches with roughly 0–10 clients who have the skill but not the business around it. A few clients just means you've got real experience to build the plan on.

What if I'm not sure coaching is what I want full-time? →

That's a completely fair place to be — and it's still the right next step. A plan doesn't lock you in. It shows you what a viable practice actually looks like with your hours, your goals, your real numbers. Some coaches finish more committed than ever. Others realise they want coaching as a meaningful side practice, not a full-time career. Both are wins. The clarity is the point.

How does the pricing work? →

The Check is free. The cohort has no set price.

You go through the whole thing first — the plan, the roadmap, the review — and then you decide what it was worth to you and pay that. No number from me up front.

Here's the honest part: this only works because it's the founding cohort. I'm building each plan personally and proving the method with real coaches — so I'd rather earn your number by delivering than set a price and hope it's fair. That trade won't exist once Trellis is priced properly. Right now the risk is entirely on me. That's the deal you're getting by being early — and being part of shaping the experience for the next cohort.

So what's it actually worth? →

Think about what this replaces. A business coach or consultant builds you something like this for £2,000–5,000+ — and you walk away with their plan, that you need them to run.

Here you build it yourself, so you understand every piece and can run it without me long after the cohort ends. That's the part that's actually worth more: not a document you paid for, but a business foundation you own and can rebuild any time it changes.

I'm keeping the founding cohort pay-what-it's-worth on purpose. I'd rather you set that number from the finished plan in your hands than from a price tag up front — and honestly, the feedback from these first coaches is worth as much to me as the fee. That's the trade. It's a fair one, and it only exists right now.

What happens after I complete the Check? →

Right away, you'll see how your practice is doing across all six areas — what's already growing, and where it needs the most attention. I read every submission myself, and if it looks like a fit, I'll reach out about a seat. But either way you'll hear from me — so you're never left wondering.

You're a great coach.
But are you business-ready?